A Formula 1 trip ends on Sunday evening. A football weekend, after the final whistle. A concert, after the encore. But for those who regularly travel for live events, the next destination often enters the picture before the previous experience has even become a memory. A travel loyalty program becomes particularly relevant in the space between these experiences.
EVENTURIA® Travel Club rewards long-term relationships through benefits that can be used towards future journeys, while joining the program does not automatically require a paid Membership.
The journey you book today can therefore create value for the one you choose next.
What is EVENTURIA® Travel Club?
Travel Club is a travel loyalty program within the ActivTours® × EVENTURIA® ecosystem, allowing members to earn benefits towards future experiences.
The program has two components. Travel Club Free provides free access to mechanisms such as points, BUYBACK, referrals and selected recurring or occasional benefits. Separately, the Explorer, Insider and Signature Membership levels allow members to gradually build a budget for eligible future bookings.
Under the program’s current terms, access to Travel Club Free begins when you subscribe to the newsletter.
How can today’s journey contribute to the next one?
Travel Club Free does not work as a blanket discount applied to every product. Each benefit is linked to eligible actions or bookings and comes with its own conditions.
When joining this travel loyalty program, members receive 100 welcome points, which can be redeemed against their first eligible purchase. Under the current system, 100 Travel Club points are worth €10 / RON 50.
Following an eligible purchase, the BUYBACK mechanism also comes into play. For Travel Club Free, BUYBACK currently represents 1% of the value of an eligible purchase, awarded towards a future journey.
For example, on an eligible booking worth €2,000, a 1% BUYBACK represents the equivalent of €20 towards a future experience, subject to the program’s terms.
Taken on its own, this benefit will not radically change the budget of a journey. Its purpose is continuity: one booking can leave behind value that can be used towards the next.
When referrals create value too
Travel Club also extends its loyalty mechanism to referrals.
Under the current system, a member who recommends EVENTURIA® receives 100 points when the referred person completes an eligible purchase. The new customer also receives 100 points with their first purchase, subject to the program’s terms.
The benefit therefore works both ways.
Travel Club also includes other mechanisms, such as an Annual Birthday Gift for eligible members. Points, BUYBACK and occasional benefits follow different rules, however, so the applicable conditions should be checked for each one.
Travel Club Free and Membership serve different needs
Travel Club Free allows you to earn benefits without making a recurring contribution. Membership allows you to gradually build a dedicated budget for future journeys.
EVENTURIA® currently offers three Membership levels:
Explorer – €25/month
Insider – €50/month
Signature – €100/month
Under the current Travel Club structure, 100% of recurring contributions are allocated to eligible future bookings.
For occasional travellers, Travel Club Free may be all that is needed from a loyalty program. Membership becomes relevant for those who know they intend to keep travelling and prefer to allocate part of their budget towards future experiences in advance.
You do not necessarily need to have chosen the event when you begin planning this way.
Why planning matters differently in Event Travel
With a conventional holiday, the destination or travel dates can sometimes be adjusted according to budget and availability. In Event Travel, the date that drives the journey is set by the event.
A Formula 1 race will not move because flights are cheaper the following weekend. A tennis final cannot be postponed while you look for a better hotel. And a high-demand football match or concert can quickly put pressure on both event access and accommodation.
That fixed date changes how the journey needs to be planned.
Sometimes the access category needs to be chosen well in advance. In other cases, suitable hotels become harder to find as the event approaches. For certain trips, transport can have a considerable impact on the final budget.
In this context, a budget built in advance can be more useful than searching for a last-minute discount.
The same principle is particularly clear with journeys built around major tennis tournaments. In the EVENTURIA® Early Booking Tennis 2027 guide, planning ahead is primarily about having more choice between dates, ticket categories, hotels and flights.
A customer might choose Formula 1 this year, Wimbledon next year and then a concert in Milan. The events are different, but the travel budget and the relationship with the travel service can have continuity.
Travel Club brings that continuity into the EVENTURIA® model: each experience remains individual, while every booking can become part of a longer relationship with the brand.
Travel Club Points or a Loyalty Voucher?
The two benefits are not the same.
Travel Club Points are part of the program’s ongoing loyalty mechanism and can be earned through the eligible actions defined by the program.
A Loyalty Voucher is a separate commercial benefit that may be offered as part of campaigns, birthday initiatives or other circumstances covered by the program. It has its own conditions of use and cannot be converted into Travel Club Points.
At present, a Loyalty Voucher is valid for 12 months, according to the rules published by EVENTURIA®.
For customers, the distinction is useful: points reward ongoing participation in the program, while a voucher represents an occasional benefit.
How does Travel Club work across EVENTURIA® and ActivTours®?
Travel Club belongs to the ActivTours® × EVENTURIA® ecosystem, but there is an important distinction between the free program and Membership.
Travel Club Free benefits operate across the ecosystem according to the program’s terms. Paid Membership is dedicated to the brand selected. Contributions accumulated through an EVENTURIA® Membership are allocated to eligible EVENTURIA® bookings.
The choice of Membership should therefore reflect the type of journeys the customer intends to take.
Frequently Asked Questions about EVENTURIA® Travel Club
What is EVENTURIA® Travel Club?
It is the loyalty program of the ActivTours® × EVENTURIA® ecosystem, through which members can earn benefits towards future journeys.
Is Travel Club free?
Yes. Travel Club Free provides free access to the program. Explorer, Insider and Signature Memberships are a separate component.
How much are 100 Travel Club Points worth?
Under the current program structure, 100 points are worth €10 / RON 50.
How does BUYBACK work?
For Travel Club Free, BUYBACK currently represents 1% of the value of eligible purchases, awarded towards a future journey in accordance with the program’s terms.
What is the difference between Travel Club Free and Membership?
Travel Club Free allows members to earn benefits without a recurring contribution. Membership involves recurring contributions allocated towards eligible future bookings.
Can I use Travel Club benefits with ActivTours® too?
Travel Club Free is part of the ActivTours® × EVENTURIA® ecosystem, subject to the program’s terms. Paid Membership remains associated with the brand for which it was selected.
Your next experience can begin before you choose the event
It could be a Grand Prix, an important football match, Wimbledon or the tour of an artist you want to see in another European city. You might make that choice in a few weeks or several months from now.
EVENTURIA® Travel Club creates a connection between successive experiences: benefits earned through Travel Club Free and, for those who choose a Membership, the opportunity to gradually build a budget for future journeys.
Already have an event in mind? Talk to an EVENTURIA® consultant about your next journey.
Want to discover early which events are worth turning into a journey? Follow the EVENTURIA® WhatsApp Channel for selected events, travel ideas and new Event Travel experiences.
Discover all EVENTURIA® channels and experiences on Linktree.
EVENTURIA® | WE THINK DIFFERENTLY.
We don’t just sell a ticket. We carefully build the journey around the event.
